When launching their first Canadian ‘Neighbourhood Concept’ store, adidas looked to PIQUE to add an aspect of “localization” to the store and brand. PIQUE curated content, talent, and partnerships for the re-launch of their adidas Originals store in Toronto.
adidas wanted to incorporate and celebrate all elements of Toronto culture into the re-launch of their adidas Originals store on iconic Queen Street West.
PIQUE brought together creatives from all corners of the city with disciplines in all areas. With the help of local designers, PIQUE created limited edition designs that embodied the culture of the city, and the uniqueness of each individual.