Outerwear brand Moose Knuckles looked to PIQUE to help promote the launch of their FW16 and SS17 outerwear line. PIQUE brought together some of Toronto’s rising creatives to give the collection a ‘True North’ feel.

Buying a trendy jacket isn’t what it used to be. Consumers want to connect to the brand more than ever. Brands are looking to connect to their markets on a localized level. Moose Knuckles did just that.

By leveraging PIQUE for social media content creation, curation, and model acquisition, Moose Knuckles was able to connect to their demographic on a level that no other outerwear brand had done before.

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